Creating a Drive-Thru Menu that Appeals to Your Customers



Drive-thru restaurants have become increasingly popular in recent years, especially during the pandemic when many restaurants had to pivot to takeout and delivery options. However, with so many options available, it can be challenging to stand out and attract customers to your drive-thru. One way to do this is by creating a drive-thru menu that appeals to your customers. In this blog, we will share some tips on how to create a menu that will entice your customers and keep them coming back for more.

Keep it simple

One of the keys to creating a successful drive-thru menu is to keep it simple. Your customers are on the go and don’t have a lot of time to spend perusing a complicated menu. Keep your menu items simple, easy to understand, and easy to order. Consider offering a few popular items that you know your customers love, and focus on quality over quantity.

Highlight your most popular items

Speaking of popular items, it’s essential to highlight them on your menu. These are the items that your customers come back for time and time again, so make sure they stand out. Consider using bold fonts, different colors, or graphics to make these items pop. You can also include a “best-sellers” or “most popular” section to draw attention to these items.

Use descriptive language

When creating your menu, use descriptive language to make your items sound more appealing. For example, instead of listing “burger and fries,” try “juicy burger with crispy fries.” Use adjectives that describe the flavor, texture, and quality of your food. This will make your customers feel like they are getting something special and will entice them to order.

Offer a variety of options

While it’s essential to keep your menu simple, you also want to offer a variety of options to appeal to different tastes and dietary restrictions. Consider offering vegetarian or gluten-free options, and make sure to include options for kids. You can also offer add-ons or customization options, such as adding bacon to a burger or substituting sweet potato fries for regular fries.

Make it easy to read

Your menu should be easy to read and navigate, even for someone who is in a hurry. Use a font that is large enough to read from a distance, and make sure the colors and layout are visually appealing. You can also organize your menu into sections, such as burgers, sandwiches, sides, and drinks, to make it easier to find what your customers are looking for.

Offer value deals

Everyone loves a good deal, so consider offering value deals on your menu. This could be a combo meal that includes a burger, fries, and a drink at a discounted price or a “meal deal” that includes an entree, side, and drink for a set price. These deals can encourage customers to order more and help increase your overall sales.

Use high-quality images

Finally, use high-quality images of your menu items to make them look as appealing as possible. This can be especially effective for items that may not be as well-known or popular. Seeing a picture of a delicious-looking sandwich or shake can entice customers to try something new.


creating a drive-thru menu that appeals to your customers takes some thought and effort, but it can pay off in the long run. By keeping it simple, highlighting your most popular items, using descriptive language, offering a variety of options, making it easy to read, offering value deals, and using high-quality images, you can create a menu that will entice your customers and keep them coming back for more.