DIGITAL SIGNAGE / ELectronic signage DISPLAY AND ITS APPLICATIONS
Table of Contents
Introduction
Digital Signage / Electronic Signage Display Solutions have revolutionized the way a business presents itself to its audience and has been a leading force in Digital Transformation. The invention has been a great leap towards providing a brand with a platform to get maximum exposure and visibility.
There is a spectrum of products that fall under the umbrella of Digital Signage, commonly known being Digital Menu Boards, Video Wall, Indoor Digital Signage, Outdoor Digital Signage, and so on.
Digital Signage / Electronic Signage Solutions are mostly used in Restaurants, Shopping Malls, Hospitality, Retail, Cinemas, Transport, and Education.
RESTAURANTS
The Digital Signage / Electronic Signage Display works in the form of a Digital Menu Board showcasing mainly the menu with different formats of promotions on a rotation basis.
SHOPPING MALLS
The Digital Signage/Electronic Signage as a wayfinding Kiosk with an interactive screen is replacing the traditional models at a fast pace and is being used for running various promotional activities as well.
RETAIL
Retail say a supermarket, digital signage/Electronic Signage as an interactive kiosk can help customers find information on various selling items including the location within the premises.
CINEMAS
In cinemas, the digital signage/Electronic Signage display takes the shape of a ticketing kiosk and has proved to be a great comforter to moviegoers who can avoid long queues and collect their tickets in a very short span of time.
Similarly, the Transport sector is increasingly using Digital Signage as a wayfinding and promotional tool.
Finally, In Education, Digital Signage can be used as a Digital Menu Board in cafeterias and as an informational & promotional tool inside schools or university campuses and so on.
Every Digital Signage solution consists of 2 basic architect elements – Hardware and software. The Hardware mainly comprises an HD screen which might be encased in a temperature & weatherproof casing as in Outdoor Digital Signage.
Software must be scalable enough to adapt as per the need. The choice of both Hardware and Software determines the productivity of the solution. Hence, thorough research is absolutely crucial before zeroing in on one.
