For modern bakeries, increasing revenue is not always about attracting more customers. Another important opportunity is to increase the value of every order. When customers already visit your bakery, encouraging them to add a beverage, upgrade their selection, choose a combo, or try a complementary product can significantly improve overall sales.
This is where self-ordering kiosks for bakeries can make a difference.
A self-ordering kiosk gives customers a digital way to browse products, customize orders, discover recommendations, and complete payment without depending entirely on counter staff. More importantly, it creates opportunities to introduce consistent upselling and cross-selling throughout the ordering journey.
Industry sources report AOV increases in the range of roughly 10–30% in various kiosk deployments, but results depend heavily on menu design, product mix, pricing, customer behaviour and how the kiosk is configured.
For bakeries, where products naturally lend themselves to combinations and add-ons, this makes self-ordering particularly useful.
At a traditional bakery counter, staff may recommend an additional product to some customers but not others.
During busy periods, upselling can easily be skipped because employees are focused on processing the queue quickly.
A bakery self-ordering kiosk can present relevant recommendations consistently.
For example, when a customer selects a croissant, the kiosk can suggest:
The customer can simply select or decline the recommendation.
This creates a structured upselling opportunity without requiring staff to remember every recommendation during busy periods.
Combos are one of the simplest ways to increase order value.
Instead of selling individual products separately, bakeries can create convenient combinations such as:
Breakfast Combo
Croissant + Coffee + Fresh Juice
Coffee Break Combo
Coffee + Muffin + Cookie
Family Bakery Box
Assorted Pastries + Croissants + Cookies
Dessert Combo
Cake Slice + Coffee
A self-ordering kiosk can display these combinations visually and show customers the value of purchasing the bundle.
Instead of asking customers to discover complementary products themselves, the kiosk can guide them toward a complete order.
Bakeries have a major advantage when it comes to digital ordering: food is highly visual.
A customer may not initially plan to purchase a particular pastry, cake or dessert. However, an attractive product image can encourage them to explore it.
Self-ordering kiosks allow bakeries to display high-quality images of:
Visual recommendations can make add-ons more noticeable than traditional printed menus.
This is especially useful for premium products where appearance plays an important role in the purchasing decision.
Another way to increase order value is through product upgrades.
For example, after selecting a standard coffee, the kiosk could offer:
Upgrade your coffee
Similarly, customers ordering a basic pastry could be offered a premium filling, topping or larger serving where applicable.
The objective is not to overwhelm customers with offers. Instead, the kiosk should present relevant upgrades at the right point in the ordering process.
Customers visiting a bakery may initially choose an entry-level product but could be interested in premium options if they are clearly presented.
A self-ordering kiosk can highlight:
For example, after a customer selects a regular cake slice, the kiosk could showcase a premium dessert or signature cake as another option.
The key is to make premium products easy to discover without making the ordering experience complicated.
The checkout screen is another opportunity to increase basket size.
Before payment, the kiosk can display a small number of relevant last-minute recommendations.
For example:
Complete Your Order
This should remain simple and relevant.
Too many recommendations can create decision fatigue and potentially slow down the ordering journey. Effective kiosk design focuses on useful recommendations rather than excessive promotions.
Bakery employees play an important role in customer service, but relying entirely on verbal upselling can create inconsistency.
One employee may actively recommend products while another may focus only on taking the order.
During peak hours, staff may stop recommending additional products altogether.
A self-ordering kiosk creates a standardized digital ordering journey where configured recommendations can be presented consistently.
This means your bakery can build its preferred upselling strategy directly into the ordering process.
Increasing order value is only useful when the operation can process those orders efficiently.
A professional self-ordering kiosk solution for bakeries should ideally integrate with the bakery’s wider technology environment, including:
Integration reduces unnecessary manual order entry and helps keep the digital menu aligned with operational requirements.
Modern kiosk deployment guidance also emphasizes that kiosks should be considered as part of the complete ordering ecosystem rather than as standalone touchscreen hardware.
One of the biggest advantages of digital ordering is visibility into customer ordering behaviour.
Depending on the system and integrations available, bakery operators can analyze metrics such as:
This information can help bakery operators refine their menu.
For example, if customers frequently purchase coffee with croissants, the bakery could create a dedicated breakfast combo.
If a particular dessert has a low attachment rate, the bakery could test a different image, price, placement or recommendation.
This turns the kiosk from simply an ordering device into a useful source of operational and sales insights.
Increasing order value should not come at the expense of customer experience.
The kiosk interface should be simple, responsive and easy to navigate.
Customers should be able to:
A well-designed experience allows customers to explore the menu at their own pace while keeping the ordering process straightforward.
This can be particularly valuable during busy bakery periods when queues form around breakfast, lunch, weekends or special occasions.
For bakeries looking to introduce a more digital ordering experience, FAMA Technologies can support the deployment of self-ordering kiosk solutions designed around modern food-service environments.
A bakery kiosk can be configured to showcase products, support digital ordering, enable relevant upselling and connect the ordering experience with the wider restaurant or bakery technology ecosystem.
FAMA Technologies can also help businesses consider the broader environment around self-ordering, including digital signage, POS integration, payment workflows and other digital solutions required for a connected customer experience.
The objective is not simply to place a touchscreen inside a bakery. The goal is to create an ordering journey that makes products easier to discover, makes relevant recommendations at the right time, and gives bakery operators better control over the customer ordering experience.
Self-ordering kiosks can give bakeries a practical way to improve how customers browse, select and purchase products.
From combo recommendations and product upgrades to visual merchandising and checkout add-ons, digital ordering creates multiple opportunities to increase the value of each transaction.
The exact results will depend on the bakery’s menu, pricing, customer base, kiosk placement and ordering experience. But the underlying opportunity is straightforward: instead of relying only on increased footfall, bakeries can also work on getting more value from every existing customer interaction.
For bakeries considering digital transformation, a well-planned self-ordering kiosk solution can become an important part of a broader strategy for improving ordering convenience, promoting products and growing average order value.
A self-ordering kiosk can increase average order value by consistently presenting relevant add-ons, product upgrades, combos and complementary products during the ordering process. Unlike manual upselling, digital recommendations can be presented to every customer at predefined points in the ordering journey.
Bakeries can promote complementary and higher-value products such as coffee with pastries, beverages with sandwiches, desserts with meals, premium cakes, specialty pastries, cookies and bakery boxes. Recommendations should be based on logical product combinations rather than displaying unrelated offers.
Yes. A bakery self-ordering kiosk can be configured to present breakfast combos, coffee-and-pastry combinations, dessert bundles, family boxes and other predefined offers. Showing the complete combination digitally can make it easier for customers to understand and select the offer.
Not necessarily. Kiosks primarily change how customers place orders. Bakery staff can continue focusing on food preparation, customer assistance, order fulfillment, hospitality and other operational responsibilities. The appropriate staffing model depends on the bakery's size, workflow and business requirements.
