How Our Drive-Thru Technology is Transforming the Saudi Retail and F&B Sector
Introduction
In Saudi Arabia, the retail and food & beverage (F&B) industry is witnessing a digital transformation, and at the center of this shift is the evolution of drive-thru technology. As urban life accelerates and customer expectations rise, businesses are turning to automated ordering solutions, digital customer ordering platforms, and cloud-based drive-thru systems to deliver faster, more efficient service.
Among the companies leading this transformation is FAMA Technologies, a key innovator providing end-to-end digital ordering solutions customized for the Saudi market.
1. iCOD – The Smart Display Leading the Change
The Innovative Customer Ordering Display (iCOD) is a game-changer in drive-thru environments. It replaces traditional static menus with high-resolution digital ordering displays that not only enhance customer engagement but also streamline ordering processes.
FAMA Technologies’ iCOD System offers:
Interactive Customer Display: Customers can view, customize, and confirm orders with a few taps.
Customer Order Display Board: Clear order confirmations reduce errors and improve satisfaction.
Order Queue Leaderboard: Shows real-time order progress for both staff and customers.
By using FAMA’s iCOD system, brands across Saudi Arabia are enhancing drive-thru ordering efficiency while boosting average ticket sizes.
2. Drive-Thru Audio – Clear, Crisp Communication That Matters
In fast-paced drive-thrus, clear communication is everything. That’s where FAMA’s Audio Solutions come in, offering:
Drive-Thru Speaker System
Outdoor Speaker Posts
Clear Audio Speaker Posts
Drive-Thru Communication Headsets
With the Zoom Nitro Drive-Thru System—powered by wireless headsets for restaurants—FAMA ensures high-speed, low-interference communication between staff and customers. The result? Fewer errors, happier customers, and better team coordination.
3. Infinite Outdoor Digital Menu Boards
Visual appeal is powerful, and nothing captures it better than FAMA’s Infinite Outdoor Digital Menu Boards (ODMB Solutions). These weatherproof, daylight-readable displays are installed across major drive-thrus in Riyadh, Jeddah, and Dammam.
Key features:
Real-time content updates
Dynamic pricing and promotions
Location-specific menus
Seamless integration with POS and ordering systems
The Digital Order Display Board works in tandem with the iCOD to simplify the entire customer journey.
4. Leaderboards & Speed Trackers That Drive Performance
FAMA Technologies doesn’t just deliver digital displays—it brings gamification to the drive-thru. Using its Drive-Thru Leaderboard and Drive-Thru Speed Tracker, outlets can:
Track how quickly each order is completed
Motivate staff through performance ranking
Visualize service data in real time
This system has already shown results in reducing wait times and increasing crew productivity across multiple quick-service restaurant (QSR) chains in Saudi Arabia.
5. Cloud-Based Management for Multi-Outlet Visibility
In the modern era, Drive-Thru Management Cloud solutions are not optional—they’re essential. FAMA’s Cloud-Based Drive-Thru System gives centralized access to:
Order statistics
Sales trends
Inventory updates
Queue performance
The Digital Ordering Cloud ensures consistency and synchronization between multiple branches, allowing businesses to adapt quickly to market changes.
6. Tailored for the Saudi Market
FAMA Technologies understands the nuances of operating in the Saudi market. From language localization (Arabic/English) to support for digital payments and loyalty systems, their solutions cater to:
QSR brands
Cafes
Retail drive-thrus (e.g., pharmacies, groceries, and click-and-collect)
As Vision 2030 continues to push digital transformation across all sectors, FAMA is already equipping Saudi businesses with next-gen solutions that meet these national goals.
7. Zoom Nitro: Speed + Accuracy = Success
FAMA Zoom Nitro Drive-Thru System is purpose-built for high-speed order processing. It integrates seamlessly with:
Customer Ordering Technology
Order Management Systems
Interactive Digital Menus
Audio + Headset Chains
Using AI-based queue optimization and cloud syncing, Zoom Nitro ensures that customer wait times are reduced while order accuracy improves. It’s ideal for brands aiming to scale drive-thru operations without sacrificing quality.
8. Future Outlook: What’s Next?
FAMA Technologies is already exploring:
Voice-based iCOD systems (hands-free ordering)
AI-driven upselling suggestions
EV-compatible drive-thrus with solar power
Real-time loyalty programs integrated into drive-thru displays
With their cloud-first, customer-centric approach, FAMA is poised to define the future of drive-thru technology in the region.
Conclusion
Drive-thru technology is no longer just about speed, it’s about experience, efficiency, and engagement. In Saudi Arabia’s booming retail and F&B sectors, companies like FAMA Technologies are leading this transformation through smart solutions like iCOD displays, wireless headsets, digital order boards, and cloud-driven insights.
For any brand looking to scale in KSA’s modern consumer ecosystem, investing in FAMA’s integrated drive-thru systems is not just smart, it’s essential.
