Automation! The very word has fascinated us and continues to mesmerize with the spectrum of possibilities. Every Industry seeks automation that can lead to enhanced customer experience. And the restaurants have found their answer in the form of Self Ordering Kiosk.
Self-Ordering Kiosk is a piece of technology that allows customers to order and pay on their own. So the entire hassle of standing in a queue, if there is one, is circumvented. On top of that, the kiosk has an interactive screen that is ideal for running promotions or upselling.
Coming to the architecture of the Self-Ordering Kiosk, it consists of an interactive screen encased in a robust case, a scanner, a printer and finally a payment module. The customer journey is pretty simple.
The journey involves customers taking a series of easy steps to place an order followed by making the payment on the kiosk. A payment receipt is printed along with the order number. The customer can then simply present the order number at the counter to collect the order. The interactive screen also offers a perfect medium to run a number of promotions for enticing customers or upselling an offer while they are placing an order.
Talking about the kiosk software, it shall possess the following must-have features:
Single App & Multi App Modes, Web-based Kiosk Lockdown, Control Peripheral Function; Access to Enterprise App Store; Custom Branding; Remote View & Control; Lock, Swipe, Shutdown & Restart over-the-air; and so on.
Self-Ordering Kiosk has been immensely successful & popular in fast food chains like McDonalds & KFC. And its popularity among customers is also on the rise. More restaurants are opening up to the idea of placing the kiosk at a strategic position on the premises. The self-service kiosk market is expected to reach an estimated $30.8 billion by 2024, as per new research from Tillster, which surveyed 2,000 QSR and fast-casual customers with the assistance of SSI.
The self-ordering kiosk is an evolving technology and is expected to bring more functionality onboard. So, there eventual dominance in the restaurant vertical especially QSR is eventual.