IPTV as a term first came into light with the founding of Precept Software by Judith Estrin & Bill Carrico way back in 1995. It’s among the highly sought after products now!
Internet Protocol Television simply delivers the content over the internet and offers to run the source media continuously, also known as streaming media. The IPTV application is not limited to television streaming. It’s also used to deliver media in corporate or private networks.
Another advantage of IPTV is that it makes sure the content, whether confidential information or broadcast channels, is not copied or distributed without any authorization. Using group or user authentication allows the content to be revealed only to people who have access to it. End to End AES encryption ensures the content can’t be copied or distributed guaranteeing content stays where it should within the organization.
As far as the Hospitality Industry goes, IPTV reinvents the way industry engages with its customers by delivering video content over computer networks to multiple devices. Hotel for an instance can promote its various amenities, local services or special offers to its guests thereby boosting the revenue. The option of accessing various apps combined with Open API makes it an ideal fit!
In fact, the Internet Protocol Television (IPTV) Market was valued at USD 40.85 billion in 2019 and is expected to reach USD 104.25 billion by 2025, at a CAGR of 16.9% over the forecast period 2020- 2025 as per technews.mobi. It further states, “The demand for high-quality content on TV is proliferating due to the rapid increase in internet penetration globally. The improved wired broadband infrastructure in the urban areas has supported the market growth and is expected to further fuel the demand in the market. The scope of the study for internet protocol television (IPTV) market has considered both hardware and services provided by the vendors for the IPTV system globally.”
Hence, the global market for IPTV is going to expand drastically in the coming years as internet service and accessibility continues to improve.