Online business always had an edge over a physical one in the sense that it can better track and analyze customer behavior. However, brick and mortar businesses are quickly catching up. Among the multiple technological advances that are taking the physical businesses to the next level, one that particularly stands out is Social Wi-Fi.

Social Wi-Fi is a technological leap that allows physical outlets to turn casual visitors into loyal customers and enhance customer loyalty by offering free Wi-Fi services. The customer simply logs into a portal by sharing some credentials to avail the free Wi-Fi services. The details furnished by the customer are saved in the process after he or she agrees to certain terms and conditions for data privacy. The data thus obtained is highly valuable with the potential to further customer numbers and enhance customer loyalty. 

Social Wi-Fi allows a business to target customers through different types of campaigns be it SMS or Email. One can also schedule birthday campaigns to better the business relationship with a customer on a personal level. The customer retention campaign is also a good way to transform a casual customer into a loyal one.

Social Wi-Fi comes with a platform offering a variety of business intelligence. The analytics gives an in-depth overlook of statistics like the number of people who visited a business entity, the peak hours of visit, the male vs female ratio, the frequency of a customer visit and so on. The analytics thus obtained from Social Wi-Fi can indirectly validate the success of a marketing campaign. Say if a restaurant is running a promotional dine-in campaign and sees a spike in the number of visitors logging into Social Wi-Fi, the boost in number sort of validates the good reception of the campaign by the audience and thus a jump in the number of visitors.

Most Social Wi-Fi technologies require access points and software licenses depending on the coverage area of a business unit. The Wi-Fi login page can be branded as per businesses’ objective and liking. Say a restaurant can have motion banners of their discounted dishes or simply an introduction to the restaurant’s rich history or food culture and so on.

So, Social Wi-Fi is among the must-have innovations for most business genres who want to better serve & retain their customers!


Digital Signage Solutions have revolutionized the way business presents itself to its audience and has been a leading force in Digital Transformation. The invention has been a great leap towards providing a brand with a platform to get maximum exposure and visibility. There is a spectrum of products that fall under the umbrella of Digital Signage, commonly known being Digital Menu Board, Video Wall, Indoor Digital Signage, Outdoor Digital Signage and so on.

Digital Signage Solutions are mostly used in Restaurants, Shopping Malls, Hospitality, Retail, Cinemas, Transport, and Education.

In Restaurants, The Digital Signage works in the form of a Digital Menu Board showcasing mainly the menu with different formats of promotions on a rotation basis.

In Shopping Malls, the Digital Signage is used as a directory or a map for facilitating informed navigation of the mall. Digital Signage as a wayfinding Kiosk with an interactive screen is replacing the traditional models at a fast pace and is being used for running various promotional activities as well.

In Hospitality, Digital Signage plays an important role as a virtual assistant offering information ranging from restaurants in a hotel to navigation details about a particular location within the premises.

In Retail say a supermarket, the digital signage as an interactive kiosk can help customers to find the information on various selling items including the location within the premises.

In cinemas, the digital signage takes the shape of a ticketing kiosk and has proved to be a great comforter to moviegoers who can avoid long queues and collect their tickets in a very short span of time.

 Similarly, the Transport sector is increasingly using Digital Signage as a wayfinding and promotional tool.

Finally, In Education, the Digital Signage can be used as a Digital Menu Board in cafeterias and as an informational & promotional tool inside schools or university campuses and so on.

Every Digital Signage solution consists of 2 basics architect elements – Hardware & Software. The Hardware mainly comprises HD screen which might be encased in a temperature & weatherproof casing as in Outdoor Digital Signage. Software must be scalable enough to adapt as per the need. The choice of both Hardware and Software determines the productivity of the solution. Hence, thorough research is absolutely crucial before zeroing in on one.


Digital Menu Board (DMB) offers an ideal platform for a restaurant to showcase its gamut of products or marketing material to a wide audience. It’s cost-effective, has versatile applications and is an exponentially improved version of its traditional predecessor.

An apt Digital Menu Board is expected to display all kinds of rich media in an aesthetic way. As the name says, the crucial role is to present a restaurant menu in the best possible fashion such that it has a pleasing influence on the customers.

Digital Menu Board comprises Hardware and Software. The Hardware must have a robust, durable casing harboring a glare-free HD screen. Software, on the other hand, must offer versatile menu templates with decent design options, have the capability to run all forms of rich media, enable split-screen functionality and so on.

Coming to the advantage of using Digital Menu Board over a traditional one, it mainly has to do with ease of doing things.  For instance, changing the menu instantly is just a click away in the case of DMB, unlike the traditional option. Similarly, displaying the specialties, discount offers or happy hour meals become a much simpler affair. Then the ease of reading is much more on the DMB compared with the traditional one. The customers can convincingly check the dish and its price from a distance.

Digital Menu Board now is a must-have product for restaurants especially quick-service ones and plays a core role in ensuring the optimal customer experience. The technology DMB runs on continues to evolve taking the solution a step closer to perfection.

So, upgrade your menu related operations, save on cost and significantly speed up pricing changes or image changes without impacting the customer experience. Lay the foundation for memorable visitor experience and let your visitors focus on relishing the taste.


Paging systems brought a new wave of revolution way back when the first of its kind was created by Detroit Police Department in 1921. However, it was only in 1949 that first telephonic Pagers were patented and used in New York City’s Jewish Hospital. Then 1959 saw the name “pager” being coined by Motorola. Jump to 1960, John Francis Mitchell introduced the first transistorized pager to the world by combining Motorola’s Walkie Talkie & automobile radio technologies.

Tone and voice pagers were invented in the 1970s. In 1980 there were around 3.2 million pager users around the world and the same decade saw the emergence of wide-area paging and the rest is ancient history.

Paging systems continue to remain relevant in this digital age, significantly influencing the operations in both Hospitality and Retail Industries. It still is an efficient means of communication between staff & customers or among the staff. A call paging system allows a customer to call a staff member for placing an order or submitting a special request or paying the cheque. Similarly, in a hospital or a medical center, the call paging system enables a patient to move around freely without the need to wait for his appointment call until called back via pager for the appointment.

Here is a list of mostly used call paging systems out there:

1. Waiter Paging System

The paging enables a chef to press a button that sends a message to an appropriate staff member informing the meal is ready to be served.

2. Customer Paging System

An IQ pager is handed over to a customer who walks around within business premises to kill time until called back by IQ pager vibration, sound, led lighting or all of them.

3. Push Button Paging System

The Pushbuttons are efficient for contacting an on-site associate by means of long-range and reliable wireless call buttons. The buttons have easy to understand specifications to denote their applicability, thus lowering confusion. Push-buttons are of great use at restaurants, medical offices, dental clinics, grocery stores and so on.

4. Easy Call Paging System

The Easy Call, with a range of micro-buttons, empowers customers to summon staff anywhere on the premises. The solution is efficient in outside areas, restaurants, and retail stores.

5. Vuze Paging System

An efficient table services system that leads to better customer experience and quick order delivery.  

6. Medi Call Paging System

Medi call enables patients to wait anywhere within a suitable range for their medical appointment or at the pharmacy.

Praxis ERP Solution entails all kinds of management modules which makes it suitable for all genres under Hospitality & Retail. With the option of scalability, it’s perfect for a business with evolving needs.


Drive-Thru changed the very definition of customer service in F & B Industry and now is increasingly finding a foothold in Retail, especially Pharmacy, too. A typical Drive-Thru System is expected to optimize the monetization of a Drive-Thru lane while significantly enhancing the customer experience. However, there’s another crucial piece of analytical data that is often overlooked. This has to do with ensuring the Drive-Thru works efficiently & gets the best out of the staff. And yes I am talking about the Drive-Thru Timer.

The Drive-Thru Timer basically monitors the moment of a car through the lane, offering stage by stage details about a car’s journey. When connected with the cloud, it even allows the performance comparison of different Drive-Thru stores. The data extracted from Drive-Thru Timer thus paints a clearer picture of a Drive-Thru’s overall run-time right from the moment the car enters the Drive-Thru to the point it exists after the customer pays & receives the order.

Now, the solution comprises Drive-Thru Speaker, Customer Order Display, Audio System, Drive-Thru Timer & Cloud Management.  Drive-Thru stores use menu boards to educate customers on various choices of meals to select from. There has been an increased liking for the Digital versions over the traditional menu boards for a number of obvious reasons.

Firstly, Drive-Thru Digital Menu Board enables more appealing promotions and thus prompting a customer to either add more to the planned meal or try new offerings.

Secondly, the Digital Menu Board allows running multiple rich media ranging from static images to gifs to videos which is not exactly possible using traditional means.

A successful Drive-Thru implementation should allow the customers to be served in less than 3 minutes and FAMA Technologies ensures such standards are met in almost its Drive-Thru every project.

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